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Should grocers focus on moms or men | Canadian Grocer

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in June
By Rebecca Harris/Marketing Magazine | June 23, 2015

Grocery retailers and CPGs have long courted moms — a.k.a. the chief household officer — as the perceived master of the household budget. But a report from Y&R called “Who’s Your Daddy” found that as today’s dads take on more household and parenting duties, they’re sharing in the purchasing decisions as well.

http://www.canadiangrocer.com/top-stories/should-grocers-focus-on-moms-or-men-54886
 

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